Creative photography for special personal occasions, business events, marketing and personal and business profiles.

About Me

I am based in Cambridge. It is a beautiful city. I was born there and know the city and the surrounding area well.

I have been living in Bassingbourn since 1994. Bassingbourn is a village in the south of Cambridgeshire close to the border with Hertfordshire.

I have been taking photographs of people, places and things since my father gave me a basic camera in my early teens. He knew that I had an interest in photography and with his help and encouragement I was able to pursue and grow that interest.

The city of Cambridge is rich in architecture, historical buildings and river views and has provided me with many opportunities for inspirational scenes over many years.

My Interest and Passion

My early interest in photography has grown into a passion. Camera technology has evolved : colour film improved however there are occasions where black and white photography has its place. Digital technology has virtually eliminated the use of film and film processing. This technology has progressed so that it is not only traditional cameras that are used to take pictures but many mobile telephones and tablet computers incorporate a camera function. Most of these cameras, mobile telephone and tablet computers can record moving as well as still images. As the technology becomes more affordable and available the possibilities for imaginative use of it have increased. The really effective results will be gained from marrying the recognition of a photographic opportunity – for which a keen eye for detail is needed – with the capabilities of the available technology. My passion has been undimmed as technology has advanced and been excited by the new opportunities.

What led me to photography

Photography has been a keen passion for over fifty years. Photography gives us the opportunity to capture important personal and historical events : for example, family gatherings; buildings about to be demolished. The importance of capturing such memories and history is important to me. An appropriate photograph can provide that important record.

My main photographic interests have always been to capture landscapes, nature, buildings and transport. In the past, my photographs of people were confined to family portraits and gatherings. When a new phase of life started in 2010 I found myself mixing with a wide range of people and became much more aware of how interesting each individual’s characteristics are. When you observe a person you will notice that there are particular facial characteristics. It occurred to me that this is a very interesting subject area and I should concentrate now on capturing people. To capture an image in a natural setting – and where the subject is not aware of the photograph being taken – will reveal the true human character of the person. I find that is inspiring – especially so when a wonderful smile is included.

A Keen Eye and Attention to Detail

I have found that I have a real eye for detail. This is essential in most settings : for example, in groups of people when it is important to capture an image where nobody has their eyes closed; the detail of a building that is about to be demolished; to be able to recreate a scene in another place or at another time; to record an event that might need to be recalled in exact detail in an official capacity.

Capturing good detailed images is important but this has to be supported by being able to recognise which details are important. Recognising the important details is a skill developed from many years of experience in personal and business situations.

Turning My Passion into a Business

A turning point in my photographic career came when I had the good fortune to capture an image of a black fox locally. This image was published and seen by a wide audience. Friends and acquaintances suggested that I should expand my involvement in photography and look for similar photographic opportunities.

This reaction to an opportunistic image of an uncommon creature led to my being asked to photograph some weddings, to produce business profile portraits and to create images to support marketing material for websites and brochures. As further opportunities arose I decided to put things on a more formal basis and offer a number of photographic services.

 

"JM Creative photography took pictures of new employees for our website. John listened carefully to our requirements to ensure the images matched the style of those already on the site. He arrived promptly and talked us through the process ensuring we were happy at each stage."

Shirley Hoy - Associate Director, Insight Associates, Stanstead

"I had my first shoot today with John at his home studio. John was friendly and made me feel at ease the whole time. We were able to capture some fantastic images for business and fashion attire. John’s hospitality was excellent with tea and biscuits which is always a plus for me!! Already talking about the next shoots Smile 100% recommended from me!"

PJ Elise - Pageant Queen Tutor, Cambridge

"I have my first shoot with John at his home studio. He was so natural in his approach that you just feel at ease. After short conversation we started shooting and he guided me in a very professional way, and also given me room to add ideas for this and future photography sessions. I couldn’t recommend John more. Today’s shot exceeded my expectations and hope we will work together soon."

Sedalia - Life model, North West London

"John and I had a FAB shoot today, we have worked together a few times before, and I think our work together keeps getting better and better! We shot a fashion set with two different looks created by John - both resulted in stellar images! John is an excellent photographer and great company on a shoot. His easy going style is very effective! We already have our next shoot booked! Be sure to shoot with him - 100% recommend."

Carmen Vasquez - Writer and model, Stevenage

"We needed to update the profile images for LIRIC personnel following new additions to the team. The team members are not lovers of having their photographs taken, but with his professional expertise John made the experience easy and relaxed. The images were professional and well presented to our requirements. We thoroughly recommend John and JM Creative Photography for business personnel photographs."

Lisa Compton - Owner LIRIC Accountants, Steeple Morden

"I feel privileged to have worked alongside John, he’s artistic, helpful, friendly yet professional offering a unique personal touch. I found John competitively priced and would not hesitate to recommend J M Creative Photography. I wish John all the success in the years to come!"

Lorraine Brown - Duxford, Cambridge

"I’d met John Moore a couple of times prior to working with him. We needed a selection of portrait shots taken of the staff at Quy Mill Hotel ready for our new contacts page on the Quy Mill website and I thought of John. John arrived on time and was set up within a few minutes. His equipment is top of the range and he is extremely knowledgeable about correct posture for the staff in order to capture the best image plus, he was also an expert in using the correct lighting to bring out the best features. The results speak for themselves and I can honestly say that all the staff were happy with the images they were supplied. Which was also very speedily! I would recommend John wholeheartedly to anyone looking to update their personal profile on all levels he remained professional at all times.
Thank you
Kind Regards"

Karis Parker Sales and Marketing Manager Quyu Mill Hotel and Spa Cambridge

"I’d met John Moore a couple of times prior to working with him. We needed a selection of portrait shots taken of the staff at Quy Mill Hotel ready for our new contacts page on the Quy Mill website and I thought of John.
John arrived on time and was set up within a few minutes. His equipment is top of the range and he is extremely knowledgeable about correct posture for the staff in order to capture the best image plus, he was also an expert in using the correct lighting to bring out the best features. The results speak for themselves and I can honestly say that all the staff were happy with the images they were supplied.
Which was also very speedily!
I would recommend John wholeheartedly to anyone looking to update their personal profile on all levels he remained professional at all times.
Thank you"

Karis Parker. Sales and Marketing Manager, Quy Mill Hotel & Spa, Cambridge

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